From the conception of our brand “doing the right thing” has been important to our team and customers. We believe it is the responsibility of every individual to be a good citizen, and while being a small player in a global market can at times be daunting, we believe our impact on human rights can be just as significant as larger operations and that we can all make a difference.

The below links provide further information about our Socially Responsible practices.




We have recently joined the Amfori BSCI initiative. The Business Social Compliance Initiative is a leading supply chain management system that supports companies to drive social compliance and improvements within the factories and farms in their global supply chains. It’s an independently audited, step-by-step approach for a better workplace.

Find out more.


We seek to find and work with factory owners and management who share our values, operate a culture of dignity and respect, are in for the long term, and who like us are willing to embrace change and continuous improvement..

Find out more.


Here you can read more about our supply chain – from the origin of our raw cotton through to the yarn spinners, dye houses and final garment suppliers we work with.

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We are continuously developing our Responsible Sourcing Strategy. We have employed an experienced Ethical Sourcing specialist to shape and prioritise our strategy, to train and guide us through the more complex issues and importantly to drive the momentum.

Find out more.


Customers often ask about our production, including the ways we promote fair, safe and healthy conditions in our factories in Bangladesh and China – here we answer some of our most frequently asked questions

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This code defines labour standards that aim to achieve safe, fair, legal and humane working conditions for everyone working in our supply chainWe work with great people and we care for their well-being. We care how we do business, who we do business with, and how people are treated.

Find out more.